What is email marketing?
“Global email users are projected to grow to 4.3 billion by 2023.”
- Statista, 2020
everybody has an email
Free trial, samples, e-books, cheat sheets, coupons and webinars are some of the most attractive and creative lead magnets found in email marketing today. At any point when you browse online, there’s a chance to see an offer of any of those mentioned. You get something of value in exchange for a few simple details like your name and email address. Email may be old but is still gold for marketers.
When you use email to promote your business, this is known as email marketing. It’s a cost-effective device to connect to customers, develop brand relationship and generate leads.
E-commerce is known to benefit the most from email marketing. Turning inactive customers can be accomplished by an effective email marketing strategy. The use of personalized subject lines while adding interactive features and videos helped emails get 300% of open rates.
Why email marketing?
▪ Cost-effective and conversion-rich.
▪ Attract subscribers and integrate funnels efficiently.
▪ Easily consumed and actionable
Email marketing is a playground for strategists to showcase their creativity. Their understanding of consumer behaviour and digital psychology are expressed to obtain quality leads, grow their brands and convert. If you want to know more, talk to us today!
