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Outsource Without Losing Customer Trust and Brand Identity
Small- and medium-sized enterprises (SMEs) express fears that outsourcing would make them look “corporate” and impersonal, instead of the friendly, local neighbourhood business. The concern about erosion of brand identity and customer trust is completely valid, and it’s also completely solvable.
4 Social Media Pitfalls and How to Avoid Them
Online is where the vast majority of customers search for products and services. No wonder it’s a must to maintain a consistent, engaging presence across multiple online platforms. While social media offer an unparalleled avenue to connect with potential customers, build brand awareness, and ultimately drive business growth, they also present unique challenges that can derail even well-intentioned marketing efforts. The constant demands of content creation, reputation management, and strategic planning often overwhelm companies with limited resources, thus eroding marketing effectiveness. Businesses need a cost-effective solution…
ORM: Protecting Your Digital Footprint
When people need a product or service, their reflex action is to search online. Depending on how specific the search query is, there could easily be tens to hundreds to thousands of results at a potential customer’s fingertips. When there’s a buffet of options, guess what’s the next action customers take? They check out what other people are saying about the products or services of different businesses. It’s in this stage of the customer journey where a business’s online reputation management (ORM) comes into play.
Elevating CX with After-Sales Support
Do your existing customers bring in added revenue to your business? If they’re not, then your after-sales support may be lacking. Find out what after-sales support is, why it’s essential, and how to execute it to your business advantage.
Seamless Move-ins Through Technology and Customer Support
In real estate and self-storage, after shopping around and coming to a decision, the next chapter in the customer journey is the move-in process. This critical touchpoint significantly shapes customer perception and plays a vital role in fostering long-term loyalty. A positive beginning can lead to satisfied tenants, increased retention rates, and valuable word-of-mouth referrals.
Harness The Power of Lead Follow-Up in Real Estate and Self-Storage
Generating leads is only the first step towards securing revenue for any business. However, many companies fail to capitalize on their leads due to poor follow-up strategies. Without proper follow-up processes, businesses essentially invest in lead generation only to abandon prospects before they've had sufficient opportunity to convert. This represents wasted marketing dollars and lost revenue potential. This is particularly problematic for small and mid-sized operations where marketing budgets are often limited.
Maximize Revenue: Capturing Customers and Sales Beyond Business Hours
In a highly competitive business landscape, customer convenience is a key differentiator. While traditional business hours are crucial, the reality is that potential customers often search and make decisions outside of these times. Because the majority of likely clients are busy during business hours, they frequently browse their options during early mornings, evenings, or weekends, when conventional business operations have ceased. Limiting customer engagement to a fixed schedule can result in lost sales and missed opportunities.
Improve Your Sales Process and Fix 3 Pain Points Costing You Deals
Sales are the lifeblood of any business. It generates the revenue needed to pay for costs and earn profits. Without sales, there is simply no business. Profitable ventures usually have a robust sales process that drives their success.