Self-Storage Tech Stack: Maximizing Digital Opportunities
It’s 2024 and the internet is now well-entrenched in our daily lives. It has spawned a plethora of technologies that impact every aspect of society. History shows that the rise and fall of businesses are greatly influenced by their ability to integrate technological advances into their operations. Self-storage is a remarkable example of a traditional industry that continues to evolve as it adopts new technologies brought by the internet. Here’s a roundup of how self-storage businesses are maximizing digital opportunities.
“The internet turned everyone into an entrepreneur.”- Anthony Pompliano
Online Presence and Digital Marketing
It is no longer enough for a business to exist in the physical world. In this era, an establishment must also exist and showcase itself in the digital realm to vie for attention and relevance in an infinite sea of information. This digital realm offers a wide range of possibilities that must be utilized holistically and strategically to get the desired results.
Google Maps and other navigation maps
Mobile app and mobile-friendly business website using platforms like Automatit and StorEdge
Search engine optimization (SEO)
Social media marketing (Facebook, Instagram, TikTok, X, Youtube, Pinterest, LinkedIn, etc.)
Pay-per-click (PPC) advertising
Email marketing using tools like Klaviyo and MailChimp to name a few
Online reviews and reputation management in Google My Business
Digital Customer Experience
Much like in the physical world, the digital space is not all about self-promotion. It also involves welcoming and providing customers’ needs throughout their journey with the business. In self-storage, it’s about getting to know each tenant and using online tools for personalized interactions. This often goes hand-in-hand with facility management using software like Easy Storage Solutions, Sitelink and StorEdge, among others.
Automated booking and payment systems
Online portal for account management and self-service options
Customer relationship management (CRM) system
Timely customer support via AI chatbots, live chat, email or over the phone
Facility Management Enabled by IoT (Internet of Things)
Digital technologies by the likes of Sentinel Systems and Store Ease enable remote monitoring and security of physical facilities through:
Automated access control system
Digital surveillance
Smart sensors for predictive maintenance, energy efficiency and climate control
Data Analytics and Business Intelligence
The wealth of data being logged in all the digital tools provide insights into any operational inefficiencies as well as customer behaviour and preferences. Business analysis has become so much easier. But numbers are of no value unless translated into actions that optimize operations, improve customer experience and boost the bottomline.
The Ultimate Benefit
What all these digital opportunities essentially do is empower self-storage business owners and teams to yield desired results in less time compared to traditional ways of sales and marketing, customer engagement, facility management, recordkeeping and data analysis.
Nitro Impact helps maximize digital opportunities for self-storage businesses to get desired results and reap the ultimate benefit of saved time.