Digital Marketing Made Easy with Virtual Assistance

Did you know that digital marketing is one of the top 5 ways the Internet has transformed businesses like real estate and self-storage? Almost all companies must now exist and showcase themselves in the digital space to compete for attention and relevance. It takes a lot of creativity and effort to stand out. However, hiring a talented full-time marketing team can be costly. This is why many small and mid-sized businesses (SMBs) increasingly turn to virtual assistants (VAs) specialized in digital marketing for much-needed support at a fraction of the cost. 

What Digital Marketing Virtual Assistants Do

Virtual assistants are skilled professionals who work remotely and provide specialized support in various aspects of digital marketing. Here’s how they can help SMBs grow: 

Social Media Management 

A strong social media presence is essential for brand awareness and customer engagement. Virtual assistants can effectively manage your business's social media presence by:

✔️ Content creation: Designing engaging graphics and videos tailored to your audience. 

✔️ Scheduling posts: Using tools like Metricool or Hootsuite to plan and automate posting content across multiple platforms like Facebook, Instagram, TikTok, Youtube, and LinkedIn to ensure consistent brand visibility. 

✔️ Community engagement: Responding to comments and messages to foster strong online community interaction. 

✔️ Performance tracking: Analyzing performance metrics and providing insights to improve strategies. 

Email Marketing and CRM 

Email marketing remains one of the most cost-effective ways to nurture leads and retain customers. Virtual assistants can do:

✔️ Contact list management: Organizing and segmenting email lists for targeted campaigns

✔️ Campaign design: Creating visually appealing email templates using platforms like Mailchimp, ActiveCampaign, Klaviyo, or HubSpot, among others 

✔️ Email workflows: Setting up and automating email sequences to contacts based on specific triggers or actions they take, like signing up for a newsletter, abandoning a booking or shopping cart, completing a transaction, soliciting a review, and initiating re-engagement at a set time post-transaction

✔️ Performance tracking: Monitoring email open rates and click-through rates, to refine email workflows and future campaigns 

Content Marketing and Content Management 

Maintaining a reliable online presence and creating high-quality content is crucial for establishing authority and attracting customers. Virtual assistants can help with:

✔️ Website upkeep: Updating website content, whether text, images, videos or links. Ensuring consistency in format, website functionality, and proper rendering on different devices evokes quality and professionalism. 

✔️ Google Business Profile and company listing in online directories: Maintaining up-to-date info on Google. Being listed in other navigation maps and online directories will extend your reach further. Accurate and consistent business details across these platforms build trust and credibility. 

✔️ Product listings and property listings: Writing compelling, detailed descriptions of your products or properties to attract buyers or tenants. Such descriptions are useful on your own website or third-party platforms for e-commerce, travel, real estate, and other industries. 

✔️ Blog writing: Drafting blog posts and articles that align with your brand voice and target audience.

✔️ Content curation: Researching relevant content from other sources and sharing it with your audience to keep them engaged and informed. 

Search Engine Optimization (SEO) Support

SEO is crucial for increasing website visibility on Google. Virtual assistants with SEO expertise can assist with:

✔️ Keyword research: Using tools like Ahrefs and SEMrush to identify relevant terms that your target audience is searching for, helping to improve your website's search engine rankings

✔️ On-page optimization: Improving website content including titles, meta descriptions, image alt texts, and internal links to improve search engine visibility

✔️ Backlink building: Identifying and reaching out to potential partners for backlinks to enhance domain authority

✔️ Performance tracking: Monitoring website rankings and implementing SEO improvements. 

Paid Advertising through Pay-Per-Click (PPC) and Social Media Ads 

Paid digital advertising can generate high-converting leads when managed correctly. Virtual assistants can help with:

✔️ Campaign Setup & Management: Running Google Ads and social media ads for Facebook, Instagram, and other platforms, and monitoring best-performing ad versions 

✔️ Budget Optimization: Monitoring spend and cost-per-click (CPC),  and adjusting bids based on performance metrics 

Online Reputation Management (ORM) 

ORM is about maintaining a positive online perception of your brand and business as a whole. This directly influences customer trust and purchase decisions. Virtual assistants can deal with: 

✔️ Online reviews and feedback: Monitoring reviews of your business profile on Google, Yelp, Trustpilot, Glassdoor, Facebook, TripAdvisor, and industry-specific sites

✔️ Timely responses: Responding promptly and professionally to reviews, whether positive or negative, demonstrates that your business values customer feedback

✔️ Testimonial prompts: Encouraging satisfied customers to leave positive reviews 

Final Thoughts

By outsourcing digital marketing tasks to virtual assistants, SMBs can achieve greater efficiency, boost brand presence online, and generate higher revenue—all while keeping operational costs low. Evaluate which aspect of digital marketing is lacking in your business. Nitro Impact can help you fill the gaps by providing you with the ideal virtual assistant from the Philippines. 

Considered the social media capital of the world, the Philippines has a tech-savvy population teeming with digital marketing professionals. Based on a Digital Report as of January 2024, digital ad spend is at 59% of total ad spend in the country and social media referrals drive the most traffic to websites. Let our virtual assistants streamline your digital marketing efforts and grow your business!