Audience Targeting
How does it work?
When Facebook saw that people are sharing fewer personal updates, this decline was considered as a serious issue. One must understand that Facebook is built on this type of sharing and so they changed their algorithm. The changes intended to personalize content from their contacts instead of posts from businesses, brands, and media. As a result, social marketers adapted by using Facebook ads. Everyone knows that ads cost money. You could spend a lot on ads and still not get the results you want, unless you incorporate effective audience targeting.
For those with zero knowledge about ad audience, think of the TV commercials you’ve seen. Now everybody who watches TV knows what commercials are but not all commercials are shown at any point in time. Great marketers understand that to reach a broader audience, they need to show their ads on time slots with a great number of viewership. This is how the ad paradigm works in all forms of media.
What’s your strategy?
Targeting audience for social marketing can be applied on where your target audience spends most of their time. It could be on Facebook, Google ads, YouTube, Instagram, Twitter, SharePoint, or LinkedIn ads. Marketers agree that it’s not ideal to spend your ad money on all these platforms. Instead, your strategy is to place your ads directly in front of those with the intent to buy products and services like what you have.
Online content is diverse, fast-paced, and aplenty, digital marketers decide how, when, and where to show their ads. They spend time understanding everything about their target audience to make sure that their ad costs are well spent. Consumer behavior, ad analytics, Digital Psychology, Demographics, and Psychographics are all useful to make this happen. Some marketers may claim that they just rely on their marketing intuition—and if it works, who am I to disagree? Since not everyone is gifted with this magical intuition, why not turn to someone with a dedicated team with a track record to boot? Nitro Impact experts are ready to answer your questions and simplify the process for you. Let’s talk and act on your plans today.
