5 Reasons why content marketing is not working for you
“Did you know that 61% of consumers’ buying decisions are influenced by custom content? Content marketing is so effective that 73% of organizations have someone in place to oversee their content strategy. “
- Hope K.
content drives dramatic results
Content marketing involves the creation, publication, and distribution of content to a target audience. This ranges from blogs, articles, videos, podcast, e-books, webinar, infographics, and gamification. This is a strategy that helps earn visits to your website and turn them into customers. These frequent visits help your site rank well in the search engines over time. However, most marketers consider creating original content as a challenge. Here are 5 common reasons why content marketing fails:
1. You Write Randomly.
Content marketing is not the avenue for your online diary. If you want to increase your web traffic, you need to plan. Search for topics that are already gaining the numbers and create a better version.
2. You Don’t Pay Attention to SEO.
You might not be aware, but you may already be doing it. SEO in simple terms refer to fine tuning your keywords that people are already searching for. This includes title tags, meta descriptions, and links. Take Twitter and Instagram for example, the right hashtags allow your content to be more visible to a wider audience.
3. You Don’t Measure Results.
Tools that measure analytics are like the I.T. gods’ gift to mankind. You are missing out on a big chunk of relevant data if you don’t consider your analytics. This data refers to SEO rankings, email open rate, social media engagement rate, and customer satisfaction levels. Knowing what works and what doesn’t is important to get the results that you want.
4. You Don’t Promote.
Promotion means ads and ads mean money. Often, people are wary to invest because they are in the dark about the benefits. However, there are cheaper ways to promote. Tap your communities, online boards, and forum. You may also tap people within your network who already shared your content. Chances are high that they know at least 2 other people who love what you do.
5. Your content is boring.
Interesting topics drive readers to your site. Even better is to write and crate engagingly so that these readers find more reasons to go back and refer you to their contacts. Identify how to improve your content by understanding your audience first. When you face a roadblock, know when to turn to experts for help.
Making sure that your marketing strategies stay valuable and up to date is one of the main job descriptions for any digital marketer. Let us keep your marketing strategy current, if not ahead of the game. Don’t be the last one to use content marketing. Nitro Impact keeps your business on the cutting edge through relevant, efficient, and effective strategies. We are eager to have you on board soon!
