LET ME TELL YOU A STORY
How effective storytelling can make your product or service blow up.
Storytelling is an effective way to deliver facts through narratives. You give information to your audience while you course them through a mental picture driven by various points that can excite them, incite their feelings, and describe a sensory experience.
Compare these 2 ways of giving out information
“Nature’s Harvest sells fresh orange juice.”
OR
“I woke up this morning remembering how I spent my childhood summers at my aunt Barbara’s farm. I remember the smell of pancakes and bacon on her pan and sound made when she pours Nature’s Harvest orange juice to my glass. The first sip always brightens my day before we set out to tend the farm.”
While both achieved the same goal, which one do you find more engaging? Storytelling helps you offer your content while stimulating your reader at the same time. You dig through their emotions out of something familiar or you can open-up their imagination by something mysterious, exciting, or new. The end goal is to connect the brand in a compelling, interesting, and engaging approach. Stories are powerful because as children, we have been socialized to hear them. It could be from books, movies, plays, TV shows or verbal from the stories of our families. When done right, stories shape how we view the world which in turn affects our thoughts and behavior.
storytelling & marketing
1. Remove jargon and use simple-to-grasp words that would develop the product’s image.
2. Develop trust through understanding by exploring how the product’s features can answer their daily challenges.
3. Build connections and help the reader feel closer to you. Create mental conversations that is not solely based on selling.
4. Establish credibility through evidence. It could be snapshots of other customers’ review, testimonials, or recommendations. Someone popular with a reliability or authority trumps someone unknown.
5. Make your reader act. At the end of the story, inject a call to action that makes sense and stays aligned with your narrative and objectives.
By following these guidelines, you can infuse more live and make your material more engaging. Are you ready to use storytelling in your online content? Let us know if you want to know more by sending us a message. We are happy to help you answer your marketing questions.
